Environment, Health, and Sustainable Business Enter the Mainstream

Darden Business School, University of Virginia

University of Virginia
Darden Business Publishing
Darden Graduate Business School
PO Box 6550
Charlottesville, VA 22906-6550

This series of case studies describes how 10 mainstream companies cut costs, grew revenues, increased profits, differentiated products and services, and enhanced brands by implementing sustainability strategies—while increasing efficiencies, reducing waste, eliminating chemical hazard and toxicity, and curbing degradation of ecological systems and community health.  Companies examined include Natureworks, SC Johnson, and Shaw Industries.